Characters

At Shaogao, we believe that a kind-hearted frankness combined with an optimistic courage empowers us to face the unknown with confidence. We hope that through Shaogao’s innocent yet slightly naive perspective, our audience can view the world with a more genuine outlook.

Established in 2018, "Xiāogǎo Limited" primarily engages in animation production and image licensing, providing entertainment to over 2 million global online fans. The animated series "Xiāogǎo" has participated in international film festivals and licensing exhibitions, gaining widespread acclaim. The brand ethos emphasizes creativity, entertainment, and sharing joy, attracting broad international attention with its unique perspective and rich humor. Adapted into a live-action web series, the protagonist "Xiāogǎo" enjoys immense popularity worldwide. The brand has demonstrated outstanding performance in both domestic and international markets, establishing numerous international collaborations and securing strong international agency representation. With a large following across Taiwan, China, Hong Kong, Macau, Singapore, Malaysia, and North America, the brand has proven its global recognition and market influence.

Jonathan Yu, a Taiwanese artist, immigrated to Canada at the age of 10. After graduating from university, he began sharing comics through blog posts under the name "囂搞" (Xiāo gǎo). At the age of 30, he returned to Taiwan and founded his own company. In an era dominated by online video platforms, he started creating animations and has been continuously producing them ever since. He has accumulated over 400 original animated works on YouTube, spreading joy and love. These endeavors remain his greatest source of fulfillment.