dtto friends
DCARD TAIWAN LTD.
dtto friends consists of seven characters: lively dog Dinu, world-weary cat Lynn, sleepy rabbit Remi, girly sheep Zolly, loyal brown bear Bob, silly duck Hoya, and elusive cocktail sausage Saugy. Dtto friends is a group of good friends who live together and are also the cutest representative team of Dcard.
Market Achievements:
"dtto friends" are a group of animal friends living in the city, cherished by the younger generation. They engage in cute, healing, and somewhat meme vibes, aiming to connect and resonate with people. The IG followers have reached 113K, with the highest number of IG reel views at 4.4 million, demonstrating high fan engagement that continues to grow. As an original IP under Dcard, "dtto friends" initially appeared as Dcard community stickers, accompanying card friends in lively and diverse expressions. The original stickers launched on LINE also won the first prize for Best New Sticker in 2022. In 2022, "dtto friends" opened its first pop-up store at Taipei's Huashan 1914 Creative Park, generating a buzz upon its launch. The number of people queuing for entry once required crowd control measures. In 2023, it expanded with a "Summer Festival" pop-up store, drawing nearly 15,000 people queuing for entry during the Dragon Boat Festival 4-day holiday, with sales approaching tens of millions. Participating in Creative Expo Taiwan for the first time in 2023, it sold nearly 8,000 items during the 6-day exhibition period. With its high popularity among young people, "dtto friends" continues to collaborate with other well-known brands, including New Taipei Metro, Samsung, innisfree, Shopee, RhinoShield, Elephant Cup, Snapshot, and more. To cater to overseas fans, the dtto friends e-commerce website now supports multiple languages, enabling fans from Hong Kong, Macau, and Japan to purchase their favorite merchandise. With Dcard expanding community services to Japanese university students through the Japanese Version "Dtto," "dtto friends" has become a beloved highlight in campus promotion events.
Media coverage:
2022 Pop-up Store Debut: https://www.upmedia.mg/news_info.php?Type=5&SerialNo=149897
2023 Summer Festival Pop-up Store: https://today.line.me/tw/v2/article/Ggy5K77
Company/Creator Profile:
Dcard (Dcard Taiwan Ltd.), founded in 2015, is Taiwan’s largest social media platform for the younger generation.
With 10 million registered members and over 22 million monthly unique visitors, Dcard extends its commercial scope to diverse business models and overseas markets. Aside from its social media platform, Dcard also created the original character IP “dtto friends” and runs the video brand “Dcard Video” which has surpassed 1 million subscribers on YouTube and has high penetration and influence among the youth demographic. Dcard expanded its presence in Hong Kong and Macau markets in 2018. In 2021, ‘Dtto’, a social media platform tailored for Japanese university students, is launched, followed by the establishment of Dtto’s physical office location in Tokyo the next year. Operated by the local team, Dtto now offers its services to more than 350 colleges and universities in Japan with over 100k app downloads.