Little Bitez
Hongda Art Creation CO.,LTD.
The "Little Bitez" IP integrates Taiwanese folk customs, legends, and history, showcasing Taiwan's rich mythological worldview. The story follows a kind and optimistic boy full of curiosity and courage, who embarks on a magnificent adventure across time and space to save his family, friends, and the Taiwanese divine realm from an imbalance in power caused by the hibernation of the earth god.
Market Achievements:
Little Bitez IP vividly embodies the uniqueness and heritage of Taiwanese culture, introducing it to a global audience. By merging Taiwan's cultural heritage with modern entertainment, it injects new vitality into Taiwan, fostering the inheritance and development of culture. Currently boasting around 120,000 followers on Facebook, it has its own e-commerce platform and commercial partnerships with Uni-President Convenience Stores, with over 30 shop-in-shops across Taiwan. Little Bitez IP has garnered attention from various prominent media outlets, including SET TV, Liberty Times, Hong Kong Wen Wei Po, Hong Kong Commercial Daily, Zhongguang Radio, and Kaohsiung Metropolitan TV. Its achievements in exhibitions are remarkable, such as the inaugural special exhibition at Taipei's NewsLater in 2017, participation in international licensing exhibitions in Hong Kong, Japan, and Shanghai in 2018, and joint exhibitions with emoticons in Kaohsiung Pier-2 Art Center and Taipei Huashan Cultural and Creative Park in 2019. In 2021, 2022, and 2023, Little Bitez IP collaborated with 7-11 Uni-President Convenience Stores to develop tourism opportunities like the Taitung Hot Air Balloon Festival, Penghu Fireworks Festival, and Pingtung Taiwan Music Festival, showcasing its strong commercial value. Recently, in 2023, Little Bitez IP published the book "The Good Fables of Little Bitez ", distributed by Cite Publishing and Book Culture Publishing, once again demonstrating its cultural depth and popularity.
Company/Creator Profile:
Hongda Art Creative Co., Ltd. is committed to developing and managing original IP content, with its own e-commerce platform and successful business collaboration models. The company has accumulated rich experience in IP development, licensing, and brand promotion. Its founder, Mars Fu, is skilled in IP production, animation directing, and writing. He has exhibited at multiple international exhibitions and won awards at the Hiroshima International Film Festival in Japan. The company strives to become a representative enterprise for original IP content in Taiwan, leading Taiwanese culture and creativity to the world.