Ugly rabbit
Himood Desige Co., Ltd.
"Chou White Rabbit Brand Introduction
Chou White Rabbit loves life and gives his all in everything he does—though he definitely prefers the latter (resting). His ears are short and unlike those of typical rabbits, which is why people call him “Chou White Rabbit.” But he couldn’t care less; he actually thinks he’s cute and unique, always staying true to his belief: Wherever he goes, he brings his confidence with him!
Brand Image and Core Values
Chou White Rabbit is more than just a cute character; he represents a way of life: self-confident, genuine, and a fan of being lazy. He’s optimistic, humorous, and sometimes a little cynical, fully aware that life is tough, but he still keeps pushing forward.
Money is hard to earn, vacations are hard to take, and life is tough—but he believes it’s fine to take a break and then carry on. Chou White Rabbit faces reality in his own way: occasionally lazy, occasionally sarcastic, but above all, staying true to himself.
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Market Achievements:
Chou White Rabbit Collaboration History
& Milestone
• January 2024
• Collaboration with Wacoal Lunar New Year Visual
• February 2024
• Collaboration with Wen Si Aromatherapy
• April 2024
• Taipei International Art Expo
• May 2024
• Invited to exhibit in Hangzhou
• June 2024
• LINE-GO free stickers
• Invited to exhibit at Huashan 1914 Creative Park
• Participation in World Trade Center Stationery Expo
• July-September 2024
• Taipei Red House x Bopiliao Theme Exhibition
• August 2024
• Shin Kong Mitsukoshi Olympic Support Collaboration
• September 2024
• Wacoal Red Ribbon Breast Cancer Prevention Collaboration
• Participation in Tainan Cultural Expo
• Collaboration with Naughty World Wildlife Park
• Collaboration with “Baoyi” skincare products
• October 2024
• Collaboration with the Pediatric Infectious Disease Society
• Collaboration with Shanghouli Embroidery Stickers
• Collaboration with Matsui Wasabi Sauce
• Jinart Chou White Rabbit figurine in production
• December 2024
• Chou White Rabbit giant mascot at Xiu Tai Life Station Front Store
• Second generation doll in production
• Collaboration with “Qian Dou, Jiaojiao” National Hotpot
• January 2025
• “5-Foot Giant Chou White Rabbit & I Am Not Fat Tiger” first overseas debut at the biggest city of Vietnam, Ho Chi Minh City, during the Spring Festival event
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Company/Creator Profile:
"Himood Design Co., Ltd. is led by the creator of “Chou Bai Tu” (Ugly White Rabbit), focusing on creative design, brand image development, and IP licensing. The founder, 28 years old, has a background in product design and commercial design. After completing a five-year technical program in product design and further studies in commercial design, they worked for four years in a brand design company before founding Himood Design Co., Ltd.
Our main business involves handling the licensing and collaboration development of “Chou Bai Tu,” a Taiwanese original IP, helping brands develop exclusive products and marketing activities. In addition to IP licensing, we provide comprehensive services such as brand image design, visual communication, and product design, assisting businesses in establishing unique brand value in the market.
Himood Design Co., Ltd. adheres to the philosophy of “Design Innovation, Brand Growth.” Through collaboration with the “Chou Bai Tu” IP, we inject creative elements into brands, bringing sustainable brand value and commercial growth to our partners. We aim to help companies stand out in a competitive market with innovative designs.
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